By the 1990s ALBAIK had become a renowned homegrown brand that found a place in the heart of the community. Ihsan and Rami genuinely wanted to give something back to the country and the people.
“We owe everything to our customers; they have made ALBAIK the brand it is today,” stated Rami. “Our giving back to the community and corporate social responsibility is our thank you to the communities, neighbors and customers we serve – a thank you in the ALBAIK way.
ALBAIK sponsored the Mad Science Shows hosted by the Jeddah Science and Technology Center and launched The Young Scientist program, the first of its kind corporate social responsibility program hosted by ALBAIK to encourage education in sciences; bringing together the public and private sectors within a framework of educational application within a fun concept touching on environmental awareness. The Young Scientist Competition became the launch pad that initiated a series of unique programs and activities that ALBAIK would implement for the benefit of the community.