Meanwhile, the restaurants image was upgraded, packaging improved, operations and production systems developed and training the team became the agenda for the day.
The two brothers knew they had to differentiate themselves from the competition further and had to come up with a new brand name and logo. Ihsan and his late wife Laila (Monique) developed the new logo and the family sat after and came up with the ALBAIK brand name. In 1986 the ALBAIK brand was launched.
“Almost immediately customers began flocking to our newly branded & refurbished outlets; ALBAIK became iconic – a restaurant with a difference serving highest quality food, fast and courteous service, sparkling clean restaurants at best value for customers” Says Komo Paravati former Regional Operations Coach (1976 – 2010).