Aiming to raise the level of awareness and remove any misconceptions on food safety techniques ALBAIK launched the food safety campaign ‘5 Steps to Protect their Food’. The campaign aimed to raise the level of awareness, remove food safety and hygiene misconceptions and educate the public on important food safety elements in a unique initiative. Click on the campaign website for further
Campaign spokesperson was Dr. Khaled Madani, Vice President of the Saudi Society for Food and Nutrition who gave a series of lectures during the 7-month campaign across the Kingdom.
The campaign included a series of seminars and workshops, a website, and food safety tips broadcasted on the radio. A Food Safety campaign roadshow toured the Kingdom, visiting malls and other public areas, with booklets being distributed and updates shared to the attending guests. For further information please visit the campaign microsite.