ALBAIK Children’s shopping spree fun day at Red Sea Mall in cooperation with Alsawani group and YIG. 30 Children from Albir Charity Organization and over 60 volunteers from YIG take part in the 2 day ALBAIK shopping spree as part of the Hayya Jeddah – Jeddah Shopping Festival

As part of the Jeddah Shopping Festival – “Hayya Jeddah” fun activities - shopping took on a new dimension with the ALBAIK Shopping Spree for the Albir Charity Organization.

In cooperation with Red Sea Mall and AlSawani Group, 30 kids from Albir Charity Organization accompanied by Young Initiative Group (YIG) volunteers raced around the mall for a period of 45 minutes to collect everything on their shopping lists. The shopping spree race was held for a period of two days with Wednesday designated for lady volunteers and girls from Albir Charity Organization and the following day for boys. 

The race was within select AlSawani outlets, where once the children and volunteers finished gathering the items listed on their shopping list, they returned to the starting point where the cashier-volunteers calculated their amounts. All participants then headed to the folding and packing stations for the final segment of the race. The first three volunteers and respective kids who finished packing the suitcases received medals. Courtesy of AlSawani Group and ALBAIK, the children were presented with their packed suitcases to take home. To end the evening, all participants were then invited to the ALBAIK Xpress branch situated in Red Sea Mall for a complimentary dinner. 

The volunteers presented a check on behalf of ALBAIK to the Albir Charity Organization, which was received by the children. MixFM team was on site covering the event and conducting interviews with the volunteers and children who were ecstatic as they took part in the race: “I’m very happy to be here and my teammate helped me in choosing the clothes and then we rushed back to fold and pack them and then we got to take the bags home with us.”

“Jeddah is the birthplace of ALBAIK and being part of the first Jeddah Shopping Festival ‘Hayya Jeddah’ is a great source of pride for us; and to further build on our participation, we wanted to organize a distinctive activity that would put smiles on children’s faces” stated Eng. Rami Abu-Ghazaleh, CEO ALBAIK Food Systems 

“The shopping spree is a great collaborative effort between AlSawani Group, YIG and Red Sea Mall that’s not only fun to do but gives the pleasure of seeing a child’s eyes light up for including them in a fun activity” he continued.

As a diamond sponsor of the Hayya Jeddah – Jeddah Shopping Festival, ALBAIK restaurants took on a festive mood with in-store branding that included the incorporation of the festival logo on selected meal covers. ALBAIK will also be printing and distributing unique postcards featuring historical pictures of some of Jeddah’s main commercial sites dating back to the 1930’s as part of the Hayya Jeddah campaign to support the festival’s purpose of encouraging local tourism.