ALBAIK signs agreement with Qassim Municipality

Further building on its position as the meeting point for trade routes and with its geographical alignment as the central point of the Arabian Peninsula today opens its doors for investment and development purposes building on its history in the trade and agricultural sectors. 

Today ALBAIK Food Systems and Qassim Municipality will be signing a 15 year leasing agreement for the company’s investment in Buraidah and the building of 2 outlets within the coming 18 – 24 months at the same time targeting other key cities in Qassim for further expansion opportunities.  

ALBAIK the Kingdom’s leading chicken and seafood quick service chain had been meeting with the municipality teams for the investment opportunities to bring ALBAIK to the heart of Qassim.  This move signifies ALBAIK entry into the Central Region of Saudi Arabia answering the calls of ALBAIK enthusiasts.  From calls online with dedicated pages on Twitter, Facebook, forums and other social sites to having a special dedication song composed by an avid ALBAIK fan in Qassim.

In a recent statement to leading online news portal Sabq.org ALBAIK announced that its set a strategic expansion plan to be announced in due time.  The expansion plan covers intercity and regional expansion with previous signing in Qunfudah and today the agreement signing with the Qassim Municipality. 

“The entire region holds a special place within us, like each city in our beloved Kingdom it has its exceptional attributes and the people of Qassim have been extremely welcoming and vocal in their expressions and follow ups with us in coming to the region,” stated Eng. Rami Abu Ghazaleh, ALBAIK Food Systems CEO. 

“We promised you we’re coming and here we are, our key element is making sure our services and products will stay constant as our customers always witnessed with us.  Our promise to our customers has always been to provide safe food of highest quality, fast, at affordable prices and in a friendly, comfortable, safe and secure environment and that is something we continuously take to heart,” he ended.

Commenting on the ALBAIK agreement signing Dr. Khalid Al Nakeedan Investment Director in Qassim Municipality, stated: “Investments support and development is a priority in Qassim Municipality and supporting investors and facilities services is a key function within the organization that is closely followed by HRH Princes Faisal bin Bandar bin Abdulaziz Governor of Qassim and HRH Prince Dr. Mansour Bin Mite’eb bin Abdulaziz, Minister of Municipal and Rural Affairs.

With customers carrying back boxes of packaged ALBAIK meals, dedicated pages and messages daily opening on various social media sites and hundreds of thousands of customer comment cards sent to the ALBAIK customer service team annually; ALBAIK has dedicated its resources to developing team members and services, and perfecting efficient and highly refined restaurant operations to be constant in any place it expands into.

ALBAIK’s overriding goal is to make a positive impact on customers, neighbors and partners wherever it is building on its notion of You and ALBAIK are Neighbors message that today will be entering into new neighborly territory with the upcoming expansion into Qassim.

Supporting its current position in the Kingdom’s restaurant industry, ALBAIK is committed to participating in the communities and neighborhoods it serves through implementing innovative social initiatives that are aimed at capacity building of youth as well as environmental protection awareness for society in general.