FOOD POISONING… DANGER TO HEALTH AND ECONOMY

FOOD POISONING… DANGER TO HEALTH AND ECONOMY

Five steps to protect their food campaign from ALBAIK featured during the Madinah conference

FOOD POISONING… DANGER TO HEALTH AND ECONOMY
11 May 2011

Five steps to protect their food campaign from ALBAIK featured during the Madinah conference

In keeping with its “5 Steps to Protect Their Food:  Your Safety … Our Concern” campaign, ALBAIK sponsored the “Food Poisoning… Danger to Health and Economy” conference which kicked off on Monday in Al Madinah Al Munawarah.  The conference which lasts for three days discussed the issues concerning nutrition and methods of preventing food poisoning.

ALBAIK is a pioneer in the field of food safety through its “Because Safety Comes First” awareness campaign, which was launched in recent years in all regions in the Kingdom. The campaign was conducted under the banner “5 STEPS TO PROTECT THEIR FOOD” delivering the five main messages:  hygiene maintenance; separating raw and cooked food; cooking thoroughly; keeping food at safe temperatures; and using safe water and raw materials.

ALBAIK restaurant chain excels in its application of the highest quality and food safety standards through its signature chicken and seafood meals.  ALBAIK’S sister company Aquat Food Production Plant, the producer of all ALBAIK’s food requirements, was awarded ISO 22000 certification for its food safety and quality, becoming the first company in the Kingdom of Saudi Arabia to receive this distinguished recognition.

Supporting its leading position in the Kingdom’s restaurant industry, ALBAIK is committed to participating in the communities and neighborhoods it serves through implementing innovative social initiatives that are aimed at capacity building of youth as well as environmental protection awareness for society in general.