When Rami graduated from university, he joined Ihsan in Jeddah in 1982. In the process, the two brothers accomplished something unique. The young engineers re-engineered the business from the ground up.

“We didn’t know about food when we started” Rami explains. “We weren’t restaurateurs, we were engineers.We had to learn the food business from the ground up. I followed the example of our father and got behind the counter, cooked the food, served our customers, cleaned up the premises, everything, while Ihsan went to Paris to study Food Technology. Once we learned the basics, we began to deploy systems that ensure quality and increase efficiency.”